Hi, I’m Dave Woods. I can help you create products, services, and experiences that people love.

Think of me as your friction fixer. I’ll help you discover reasons why your customers might feel confused, frustrated, or pained:

An angry person glares at a long, convoluted, disconnected maze.

Then we’ll transform their pains into helpful, smooth, amazing experiences:

A happy person smiles at the sight of a straight, direct, easy-to-use pathway.

The result? You’ll leapfrog competitors, forge lasting customer relationships, and your business will thrive.

Here’s how I do it:

I’m proud to say that my work delivers results and earns rave reviews.

Here are just a few testimonials, plus detailed case studies containing work samples:

Escondido Union School District.

“Dave has a really unique, multidisciplinary skill set, and he’s full of great ideas. He didn’t just do amazing CX, UX, and marketing work for EUSD he also taught and empowered us to be self-sufficient. I can’t believe how much we learned from Dave about strategy, design, marketing, accessibility, and more.”
Kathy Shirley
Director of Technology and Innovation (Retired)
Read the EUSD case study

California Center for the Arts, Escondido.

“Working with Dave was an incredible experience. He was thoughtful and thorough in his approach, effectively utilizing market research and industry knowledge to inform his top-quality strategic marketing and UX work. He also communicated clearly, created realistic benchmarks and, after much hard work, delivered a final product that we are immensely proud of.”
Jerry Van Leeuwen
Executive Director (Retired)
Read the Center case study

California State University San Marcos.

“In higher education, it’s almost unprecedented to see major projects move from concept to approval to completion as quickly as our CSUSM website redesign projects did. While it was certainly a team effort, I attribute much of the projects’ quality and efficiency to Dave’s leadership, vision, and high-impact design. His ability to garner support at all levels of the organization was impressive, and buy-in from senior leadership was almost instantaneous.”
Neal Hoss
Vice President, Finance and Administrative Services (Retired)
Read the CSUSM case study

Think Grand.

“I moved to Escondido, knowing no one. Shortly after arriving, I found Think Grand: the movement, website, and people. I knew I wanted to be involved because its premise created a positive space to discuss the betterment of Escondido. Dave is innovative and strives to create an environment where all opinions are respected and people are valued, asking thought-provoking questions about the community we live in.”
An Escondido resident and Think Grand volunteer

Literacy and the Law.

“Working with Dave was the wisest move we made in getting our digital civics curriculum project organized. His conscientious follow-through and attention to detail was equally matched by his amazing creativity. In addition, Dave’s warm, confident communication style was extremely effective when presenting to staff, judges, attorneys, and educators. Without reservation, I highly recommend Dave Woods.”
Fran Chadwick
Project Director and Associate Professor of Social Studies Education (Retired)

Via Palm Springs.

“I’ve worked with numerous service providers over the years, and Dave is one of the best I’ve seen in any trade or industry. Simply exceptional! The intuitive and informative web experience he created for my vacation rental business gave me immediate credibility. It sealed the deal for many prospective renters.”
Susan Karlshoej
Owner, Via Palm Springs