Hi, I’m Dave Woods. I can help you create products, services, and experiences that people love.
Think of me as your friction fixer. I’ll help you discover reasons why your customers might feel confused, frustrated, or pained:
Then we’ll transform their pains into helpful, smooth, amazing experiences:
The result? You’ll leapfrog competitors, forge lasting customer relationships, and your business will thrive.
Here’s how I do it:
Research & Empathy
What are your customers struggling with, and what do they truly want and need? I’ll help you build empathy and understanding through a mix of qualitative and quantitative research methods.
Every experience is part of a larger journey from A to B to C. I’ll help you redesign these pathways to be silky smooth and highly efficient — no more unintended disconnects, mazes, or confusion.
Storytelling & Content Strategy
If journey mapping is the path, storytelling and content strategy are the helpful tour guides that lead the way. My strategic, human-centered approach to story and content will enhance everything your customers see, hear, or touch.
UX Strategy & Design for Digital Products & Services
The best and most successful digital experiences are about people, not pixels. That’s why I focus on overarching strategy, plus the “human aspects” of websites and apps: helpful and effective content, accessible and intuitive design, highly-readable typography, and flexible layouts that load fast and offer equal functionality on any screen.
Accessibility & Inclusive Design Strategy & Training
An estimated 15–20% of your customers are people with temporary or permanent disabilities. If your products, services, and experiences exclude them, then you’re losing revenue, harming your brand, and risking a potentially costly lawsuit. But don’t worry: I’m one of fewer than 700 Certified Professionals in Web Accessibility (CPWA) worldwide, and I’m here to help make accessibility easier to understand and implement.